Maybelline New York offers a cool, cutting edge to the sophisticated, elegant appearance of the women of the 21st century, which is one of the reasons why it’s one of the most successful cosmetic companies around the world. This stylish brand has made history by producing some of the most successful mascaras in the marketplace. This family-owned business was founded in 1915 by T.L. Williams and was named after his sister, Maybel, who is the one responsible for coming up with the initial idea of producing and selling a product meant to darken eyelashes. Maybelline launched Maybelline Cake Mascara in 1917, which was not only the company’s first product ever, it was the first modern eye makeup ever created; Maybelline expanded into making eyebrow pencils and eye shadows during the 1930’s. The Ultra Lash Mascara was launched in the 60’s, which became a true advancement in the cosmetic market as well as in the world of women. It wasn’t until the 1970’s that Maybelline came out with additional cosmetics for the face, lips and nails. Maybelline’s Great Lash was introduced in 1971 and since then, has been the number one best selling mascara on the market. The famous slogan, “Maybe she’s born with it. Maybe its Maybelline,” became a universally known advertisement and continues to bring in business for the product everyday. The Millennium brought new success to the company when it was named the number one cosmetic brand in the United States. The following year, the Wet Shine Wet Lip Color was launched and has persisted to be an international bestseller. Maybelline has expanded globally over the course of its existence and is available in more than 90 countries around the world. The company has continued to produce cosmetics that appeal to every woman; the products are inexpensive and reflect the creativity and individuality of all the women who use them. Maybelline cosmetics have been seen on, used by, and celebrated by many supermodels like Christy Turlington, Erin Wassan and Adriana Lima as well as actresses such as Sarah Michelle Geller and Kristin Davis. You can find these products just about everywhere, ranging from drugstores, discount stores, supermarkets, pharmacies, and other cosmetics stores.
