Lancome is a modern brand with award-winning products and desirable must-haves that tend to a woman’s sensual pleasure and arte de vivre- a manner that reflects Lancome’s French flair for femininity, fantasy and fun. The company was started in 1935 when Armand Petitjean was exploring the ruins of a castle in France. The wild roses surrounding the castle gave Petitjean the inspiration for his company’s symbol, the golden rose. With this inspiration and his passion for fragrances, he launched Lancome’s first five perfumes, which marked the beginning of Lancome as a leading international manufacturer and marketer of perfume, cosmetics and skin care products. To this day, the luxurious cosmetic line focuses on quality products that have attracted many famous faces including Elizabeth Jagger, Christiana Reali, Uma Thurman, and Kate Winslet. Lancome recently hired Aaron Demey as their new makeup artistic director. An admired character in the makeup world, Demey’s implausible talent and passion for painting allows him to shine in the mastery of pigment and textures; he is able to enhance every woman he touches with a perfect alliance of grace and rebellion. From marvelous skincare to catwalk inspired makeup to plush bath and body products, Lancome covers all the bases. Just like the brands signature golden rose, the expert results are irrefutably elegant and inspiring and are sold worldwide at a variety of cosmetic counters including Macy’s and Sephora. Lancome products have been able to stand the test of time; one of its five original fragrances, Nuit, has possessed the same formula to this day and celebrates its 72nd anniversary this year. Thus, establishing the idea that Lancome is not a trend; it’s a way of life that continues to grow in the makeup world today.